Privacy Policy
Effective Date: June 4, 2026
Shake It Up, LLC | Darling Aviary ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, dine or attend events at our venue, engage with our services, or participate in our SMS programs.
By using our services or providing your information, you agree to the terms outlined in this Privacy Policy. If you do not agree, please discontinue use of our services.
Information We Collect
Personal Information
We may collect the following types of personal information:
- Name, email address, phone number, and reservation or event details
- Payment information (processed securely by third-party payment processors)
- Any information you voluntarily provide through forms, reservation requests, surveys, or direct communication
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address, browser type, device information, and operating system
- Pages visited, time spent on pages, and referring URLs
- Cookies and similar tracking technologies (see our Cookie Policy for more details)
How We Use Your Information
We use your information to:
- Provide, operate, and improve our services
- Manage reservations, bookings, and event attendance
- Respond to inquiries and provide customer support
- Send promotional materials, event announcements, or marketing communications (with your consent)
- Process transactions and manage billing
- Analyze website usage and improve user experience
- Comply with legal obligations and enforce our terms of service
Data Sharing Commitment
We do not sell, rent, or trade your personal information. However, we may share your information in the following circumstances:
- Service Providers: With trusted third-party vendors who assist us in operating our website, conducting business, or servicing you (e.g., payment processors, reservation platforms, email marketing platforms)
- Legal Requirements: When required by law, regulation, or legal process, or to protect our rights, property, or safety
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity
- Leads: We do not share or sell any leads information collected through our website, forms, or marketing channels
No mobile information will be shared with third parties and affiliates for marketing or promotional purposes. Information sharing to subcontractors and support services (such as customer service) is permitted.
All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
SMS Program & Opt-In Consent
By opting into our SMS program, you expressly consent to receive marketing, promotional, and transactional text messages from Shake It Up, LLC | Darling Aviary at the phone number you provide. These messages may include reservation and booking confirmations, event announcements and promotions, special offers, and replies to your customer service inquiries.
Key Terms
- Frequency: Message frequency may vary depending on your interaction with our services
- Message & Data Rates:Standard message and data rates may apply based on your carrier's plan
- Opt-Out: You can opt out at any time by replying STOP to any text message. You will receive a confirmation message upon opting out
- Help: For assistance, reply HELP or contact us at entertainment@darlingaviary.com or call 916-758-5715
Consent to receive SMS messages is not a condition of purchase. We will not share your phone number with third parties for marketing purposes without your explicit consent.
Cookies
We may use cookies for tracking purposes. Cookies are small files that a site or service provider transfers to your computer hard drive through your web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings (like Internet Explorer, Chrome, Firefox, or Safari).
Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies. If you disable cookies, some features may be disabled and some of our services may not function properly.
Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Age Restriction
Darling Aviary is a 21-and-over venue. Our services and website are intended solely for individuals who are 21 years of age or older, and we do not knowingly collect personal information from anyone under 21. If we become aware that we have inadvertently collected information from an individual under 21, we will take steps to delete it as soon as possible.
Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting on this page. We will update the "Effective Date" at the top of this policy. Your continued use of our services after any changes indicates your acceptance of the updated policy.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Shake It Up, LLC | Darling AviaryEmail: entertainment@darlingaviary.com
Phone: 916-758-5715